Welcome to
The CHERP Network:

Driving Energy Efficiency
and Economic Recovery

About Us

The Community Home Energy Retrofit Project (CHERP) is a volunteer non-profit organization that was created to eliminate the barriers to success of our critical, national, energy efficiency goals. CHERP is engaged in a comprehensive, replicable, community-wide program to help achieve aggressive goals for improved energy efficiency in buildings through education about the impact of buildings on greenhouse gas emissions and the many benefits that accrue to building owners and cities from retrofitting buildings.  This program has now developed into an unprecedented community-based, state-wide collaborative effort by practicing the motto of "radical inclusion" and uniting as many homeowners, businesses, community organizations, and city governments as possible in the laser-sharp goal of retrofitting buildings on a massive scale. Our program unites young and old, professional and amateur, student and professor, public and private organizations around our desire to effect significant, immediate, and positive change in our communities and the environment. And we believe that "Energy is at the Heart of the Matter"


Meet the Team

Board of Directors

Dennis Allen

Dennis Allen
Chairman of the Board, Allen Associates

Dennis Allen is Chairman of the Board of Allen Associates, a general contracting firm, specializing in environmentally-friendly, custom residential building. The company has won...

numerous local, regional, and national awards for the quality, beauty, and environmental awareness of its projects. Dennis is active in community organizations: the Green Building Alliance, the Architectural 2030 Challenge, the local chapter of the American Institute of Architects, and the Santa Barbara Contractors Association. He serves on the board of directors of the Santa Barbara Museum of Natural History and the Community Environmental Council. Currently as President of the Bren Graduate School Dean’s Council at the University of California, Santa Barbara, he is heavily involved in efforts to infuse sustainability into campus curriculum and buildings. For the past 12 years, he has served as a consultant on the County’s Innovative Building Review Committee, a committee that encourages energy efficiency and sustainable practices in building projects. DAllen4191@aol.com
Paul Brosche

Paul Brosche
CEO, PHB Management Advisory Group

Paul Brosche is a highly successful business leader, professional speaker, author and hands-on advisor to presidents, CEOs and management teams. He brings passion, commitment, insight and...

savvy business experience to his clients and audiences. A graduate of University of Southern California’s Marshall School of Business, Paul has over 35 years’ experience in building and leading businesses—from Vice President Marketing and Sales for a leading U.S. household goods carrier, to Co-Founder and President of a multi-million dollar, full service marketing agency, to CEO of PHB Management Advisory Group, an advisory firm dedicated to CEO and senior team success. Paul began his business career in marketing at NW Ayer West—one of the largest advertising agencies worldwide—and subsequently with Metromedia in Los Angeles, now Fox Broadcasting. He later became the Vice President of Marketing for the Moving and Storage Division of The Bekins Company. As Vice President, Paul sat on the senior management team, leading an in-house marketing group and nationwide sales force in designing and launching multi-million dollar marketing action plans for several of its key brands. In the early 1980s, Paul left Bekins to start and build his own business, The Practice Builder Agency, known now as Practice Builders. As its co-founder, he grew this enterprise to become the largest, full-service, marketing services agency in the U.S. exclusively serving a client base of professional practitioners—doctors, dentists, accountants, attorneys and others. For more than 17 years, he successfully co-led the agency to become the leading brand in professional practice marketing, serving thousands of practices and health care groups, nationwide, with marketing and sales consulting and advertising campaigns. Because of its success, the multi-million dollar agency was successfully sold to New Jersey-based, Medical World Communications. Paul’s leadership experience is broad and diverse. He has a personable and unique counseling style and creative capability, to help improve the lives of owners and their employees. Through PHB Management Advisory Group, Paul now brings his business leadership, enthusiasm and expertise to growth-stage business CEOs, Boards of Directors, and Advisory Boards in both the manufacturing and service sectors. Paul co-authored, “Take This Job and Shove It Love It – a parable for managers”, (Sycamore Canyon Publishing, 2010), endorsed by best-selling business author and speaker Brian Tracy. Beginning in 1991, and for more than 15 years, Paul was an active member of Vistage (formerly The Executive Committee, also known as TEC), the international CEO membership organization, where he met with other CEOs each month, peer-to-peer, on critical business issues facing them. In addition, he has been an adjunct marketing faculty member at California State University, Fullerton, teaching undergraduate and MBA-level courses on sales and sales management.p_brosche@yahoo.com
Devon Hartman

Devon Hartman 
President of the Board & Executive Director, CHERP

Devon Hartman is now focusing his 35 years of experience in architecture, construction, and strategic business development on the field of Energy Efficiency. He is an expert in...

strategic business systems development, consumer-facing sales and marketing strategies and energy efficiency management operations in Home Performance. Newly retired from his decades-long role as Co-Founder and President of HartmanBaldwin Design/Build, Inc., he has Founded CHERP to form collaborative partnerships with community organizations, contractors and cities to promote sustainable building practices and the reduction of fossil fuel use in buildings throughout California and beyond: Hartman takes new role. His award-winning architecture and construction work has garnered over 50 national awards, including the Gold Nugget Grand Prize from the Pacific Coast Builder’s Association and the Grand Prize Design Award from Remodeling Magazine. His work has been featured in numerous articles and interviews including Preservation, Wall Street Journal, Remodeling Magazine, LA Times and HGTV and he has worked in France, Peru, Brazil and Egypt. Devon is a General Contractor, Designer, Developer - VGM Santa Barbara, LEED AP, Green Point Rater, lecturer; consultant; community organizer/educator. Founding Member of Efficiency First, Board Member of Efficiency First California and Sustainable Claremont, Co-Founder of CHERP (Community Home Energy Retrofit Project), Co-Founder and Project Consultant for the Pilgrim Place Energy Efficiency Project.    devon@hartmanenergystrategies.com
Devon Hartman

Dave Robinson
Principal, Green Earth Equities

Dave contracted energy renovations for 30 years and served the industry as president of the California Building Performance Association before starting GreenEarthEquities in 2008. He performs deep energy retrofits on foreclosed homes and is building...

an Army of Energy-Wise Investors to do the same. In 2012 Dave received the Building Performance Industry’s Tony Woods Award for Excellence in Advancing the Home Performance Industry. The award recognizes the individual who has most advanced the home performance industry over the past year. As the principal of GreenEarthEquities, his Green Industry seminars and classes, columns and weekly webinars provide proven insights into the nuts and bolts of profitable energy-wise house flipping and buy and hold strategies utilizing the latest Green Building tools and technology. After stints in the Navy and a fifth grade teacher, Dave spent 30 years as a building contractor with specialties in the Energy Trades, HVAC, Windows, & Insulation. Fascinated with the blower door since the early 90’s, he built a sales force to sell whole house home performance… and found many ways to not sell home performance. Now semi-retired, with the company under sound management, Dave has started his next dream career and another company, GreenEarthEquities, which buys foreclosed homes and installs complete energy retrofits along with some nice remodeling before selling them to delighted first time home buyers. The concept is a Win for all concerned, the homeowner with lower bills and more comfort, the neighborhood with improved values, the workforce with green jobs, and the planet with less carbon burned.

Board of Advisors

Richard Chitwood

Richard (Rick) Chitwood, BSME
Founder/Principal, Chitwood Energy Management

Rick Chitwood is an expert in energy-efficient residential building construction, diagnostic testing, and performance evaluation.

Rick began practicing home performance contracting in the mid-80’s, years before the term “Home Performance Contracting” began to be used. He has extensive hands-on experience working with builders to improve the energy efficiency of new homes and with homeowners and remodelers to improve the thermal comfort and energy performance of existing homes. Rick is a leader in the building science-based house-as-a-system approach to green home energy design and retrofits. As lead trainer for the California Building Performance Contractors Association (Efficiency First/CBPCA.org), he develops curriculum and has taught hundreds of residential building professionals how to achieve energy efficient, comfortable and safe homes. Because of his work, more than two dozen contracting businesses have “taken the leap” and chosen a performance-based approach to their work. Rick has participated in research projects involving extensive field-testing and data collection. This work was used to guide the revisions to the California Building Energy Efficiency Standards in 2001, 2005, 2008, and 2013. He also drafted the High Quality Insulation Installation (QII) Procedures for the Standards. These procedures outline the proper techniques for installing insulation so that it performs near the laboratory test levels. Through this work, California was the first State to incorporate insulation installation quality into energy compliance and energy modeling. He is also the author of several articles including the “New Construction Report Card” series in Home Energy Magazine. In 2012 Mr. Chitwood co-authored a guide to best practices for home energy retrofits in California, Measured Home Performance. Most recently, Mr. Chitwood was inducted into the Building Performance Industry Hall of Fame. rick@chitwoodenergy.com
Mayor Pro Tem Joe Lyons

Joe Lyons
Mayor of the City of Claremont

Mayor Joe Lyons is serving his first term on the Claremont City Council (Mar. 2011 - Mar. 2015), and serves as the Council representative to the Tri-City Mental Health Governing Board, the Six...

Basins Water Master Board, the Pomona Valley Transit Authority, the City's Committee on Aging, and the Council's Commission Nominating Ad Hoc Committee. Joe also serves as the alternate to the San Gabriel Valley Transporation Authority and the San Gabriel Valley Council of Governments. Joe was born in Fresno, and raised in the suburbs of Boston until his mid-teens when the family moved to San Diego. Upon graduation from high school, Joe went on to earn Bachelor and Master of Science Degrees in Microbiology from San Diego State University, and later earned a Ph.D. in Immunogenetics from Vrije Universiteit Medical School, Amsterdam, The Netherlands. He began his career in medical research at the University of California, San Diego, School of Medicine (1972-1983), and recently retired from the position he helped create in the Infectious Diseases Research Laboratory at the City of Hope National Medical Center (1983-2009). Joe has been a Claremont, California, resident since 2002, and lives in a committed relationship with his beloved life partner, Sharyn Webb, and between them they have 9 grandchildren. The proud father of four sons, Joe was actively involved at all levels of the youth sports and other organized activities in which his boys participated. He was founding president of the San Dimas High School Academic Boosters Club, and was a community member on a number of school advisory boards, including the WASC Accreditation Committee. More recently, Joe served on the Boards of the Pomona Valley Chapter of the National Alliance on Mental Illness and the Inland Valley Chapter of Death Penalty Focus, and was a delegate to the Tri-City Mental Health Center's Mental Health Services Act Planning Process. Joe currently Chairs the Board of the Inland Valley Recovery Services. jlyons001@msn.com
Peter Troast

Peter Troast
Founder/CEO, Energy Circle

Peter Troast leads the Energy Circle team, is a passionate advocate for energy efficiency and drives innovation for both Energy Circle PRO and the growing selection of hand-picked products...

within the Energy Circle store. He contributes to the popular Energy Circle blog for home performance professionals nationally, maintains the Energy Circle presence on twitter, and is a frequent presenter at national conferences on topics of energy efficiency marketing and communication, use of social media and energy monitoring. He currently serves on the marketing and/or communications committees of the Maine Association of Building Efficiency Professionals (MABEP), Northeast Sustainable Energy Association (NESEA) and Efficiency First. Angered by profligate 765KV power lines in upstate NY, he dropped out of college at 19 to work for Friends of the Earth in Washington, where he had the amazing experience of sharing an office with Amory Lovins. It's taken a while, but thanks to mentors like Amory, David Brower and others along the way, he's ecstatic to be back working exclusively on energy issues. In prior business life he was: co-founder/Managing Director of Moulded Fibre Technology (recycled packaging startup acquired in simultaneous IPO by UFP Technologies, Nasdaq: UFPT), Strategic Principal, VIA Group (professional services, marketing consulting), VP Marketing & Brand Strategy, American Skiing Company (a resort consortium sold at historic multiples), and a cofounder/head of internet of FetchDog.com (a VC backed ecommerce site for dog products and information.) He is a graduate of the Resource Economics program at UC Berkeley where he studied in the Energy and Resources Group. ptroast@energycircle.com
C Freeman Allen

C. Freeman Allen, Ph.D
Founder Sustainable Claremont, Co-Founder CHERP Claremont, Professor Emeritus of Chemistry, Pomona College

Concerned for decades about the long-term consequences of global warming caused by excessive use of fossil fuels, Freeman served as Chairman of the Sierra Club 1988-1991 and has also...

served as Chairman of the Advisory Council to the South Coast Air Quality Management District. Currently he is Chair and Co-Founder of Sustainable Claremont; Member of the task force that drafted the City of Claremont's Sustainable Plan adopted in 2008; Sustainability Director for the local League of Women Voters and Co-Chair of their Water Task Force.
San Alfano

San Alfano
Editorial Director, Hanley Wood's Residential Remodeling Group

Sal Alfano serves as editor of The Journal of Light Construction (JLC) and editorial director of Hanley Wood’s Residential Remodeling Group: Remodeling, ProSales, Replacement Contractor,...

and Tools of the Trade. Prior to his time at Hanley Wood, Alfano spent over 20 years working as an independent remodeling contractor in the central Vermont area.

Launch Directors

Jack Frost

Jack Frost, CHERP Sacramento Regional Director
President, SMI Eco-Fund

Jack Frost is a 42-Year Mortgage Banking veteran who sold his Mortgage Bank to Centex Homes in the early 90's. Jack is currently President of Green Earth Equities of Sacramento and the Founder and President of the SMI Eco-Fund.

The SMI Eco-Fund is an alternative financing program designed to allow real estate investors to use "leverage" to acquire foreclosed homes and to maximize "return on investment" by including "Energy-efficient" upgrades that significantly reduce utility bills. Jack currently serves as a Commissioner on the Sacramento Human Rights Fair Housing Commission and serves on the Sacramento Habitat for Humanity Family Selection Committee. Jack has recently been appointed as the Sacramento Regional Director for the "Community Home Energy Retrofit Program" also known as "CHERP" and is responsible for expanding CHERP to the 22 cities and 6 counties comprising the Greater Sacramento Region. Jack also serves on the Washington D.C. "SAVE Act" Coalition. The SAVE Act is an amendment to Senate Bill 1392 promoting energy-efficiency and if enacted will allow real estate appraisers to increase home values based energy-efficient improvements and will allow new homebuyers to qualify for higher loan amounts on energy-efficiency homes. JackFrost@CHERP.net
Jay Gentry

Jay Gentry, CHERP Central Coast Regional Director and CHERP Carmel
Founder and President, Con-Com-T

Building blocks: A degree from UCLA Business School, graduate studies at Fuller Seminary, five years in the US Air Force (Instructor Pilot), and employment at Xerox Corp., and Tratec Inc.

Business experience: With over 30 years of experience as a Marketing and Sales consultant to American businesses, Jay has held executive level positions in manufacturing, consulting services, and real estate development. He has successful sales management experience at all levels from line sales manager up through the leadership of an international sales organization, and led the development and launch of innovative products and market solutions. In 1980 Jay founded Con-Com-T, Inc. (concomt.com), a sales and marketing consulting firm, through which he has worked with Herman Miller, Hewlett Packard, InFocus and many other leading companies. In the building products and home improvement industries, his clients have included Louisiana Pacific, AMI, Progressive Foam, Milgard, Simonton, and Window World Inc.

New priorities: Recognizing the importance and urgency of action on climate change, in 2008 Jay narrowed his focus to the emerging Building Performance Industry and the task of making our new and existing buildings more energy efficient. Building efficiency is the largest single lever that we have to reduce our dependence on fossil fuels and the resulting environmental and economic impacts. Since 2008 Jay has been consulting with and training contractors to help them gain the knowledge and skills needed to find and win opportunities to make homes and other buildings more efficient, comfortable, healthy, and environmentally responsible. As CHERP Director, Jay will be working locally on community education and on driving energy assessments and retrofits to achieve these same benefits – lower energy bills, increased comfort, improved indoor air quality, and reduced environmental impact – and at the same time, the economic benefits of local jobs and increased property values.

Personal: Jay and his family moved to Carmel in 1990 to assist with the transition of Rancho San Carlos into the Santa Lucia Preserve. He has served on the boards of the Carmel Valley Chamber of Commerce and Hospice Foundation of the Central Coast. Both he and his wife, d’Aulan, have been active in several other community-based organizations, including Planned Parenthood, the SPCA, Stevenson School, Carmel Rotary, and Monterey County Sheriff’s Advisory Council. Jay is blessed with two boys and three grandchildren in the Bay area, two rescue dogs, and an occasional cat. (831) 320-8538   JayGentry@CHERP.net

Sundong Kwong

Sundong Kwong, CHERP East Bay San Francisco Regional Director and CHERP Danville
Principal, Green Home Consulting

Sundong Kwong is a Certified Green Building Professional providing services to homeowners to make their home temperature even, improve indoor air quality...

save energy and money, reduce chemicals in living spaces and reduce water usage. She is a former teacher introduced to Green Remodeling through upgrades to her own home. She’s the founder of the Green Remodel Forum, an educational website featuring healthy homes, sustainable materials, green products, and energy wise information for homeowners and professionals. Sundong’s current interest is to help homeowners demystify the complexity of green remodeling and develop an integrated sustainability plan. She provides homeowners perspective that balances health, comfort, lifestyle and budget. Sundong is a board member of Smart Energy Planet, member of the US Green Building Council, Passive House California and Green America. smkwong@sbcglobal.net
John Shipman

John Shipman, CHERP Regional Director LA and Orange County
Principal, American Green Home Real Estate and Energy Efficiency Management, Inc.

John is a  REALTOR® and a National Association of REALTORS® and California Association of REALTORS® Green Designation Trainer.

Both companies are well known for their commitment and expertise in Green Real Estate, green education, training, and business development consulting. John is also a California HERS Building Performance Contractor (HERS-BPC); California General Building Contractor; BPI Certified Building Analyst and Envelope Professional and BPI Trainer-Proctor(BPI-Efficiency First, California-CBPCA). John serves as Program Coordinator and Instructor for California State University’s Continuing and Professional Education Department’s Green and Sustainable Building Certificate Program at Long Beach. A Creator of and Trainer for; Build It Green’s and Energy Efficiency Management, Inc’s. Certified Green Real Estate Professional Program® (CG-REP®); Trainer and GreenPoint Rater; Energy Efficient Mortgage (EEM) Trainer, CalCERTS, Inc. John’s company Energy Efficiency Management, Inc. is an approved Energy Upgrade California Contracting Company and Certified California HERS Rating and GreenPoint Rating Company. John is a graduate of University of California, Los Angeles. john@energyefficiencypro.com

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